Transparency and Media - Obama Presidency Oral History

Transparency and Media

“More and more, the real business of our democracy isn’t done in town halls or public meetings or even in the open halls of Congress,” Barack Obama told a crowd in Cedar Falls, Iowa, in 2007, “Decisions are made in closed-door meetings, or with the silent stroke of the President's pen, or because some lobbyist got some Congressman to slip his pet project into a bill during the dead of night. We have to take the blinders off the White House.” Campaigning for the presidency in 2008, Obama pledged to create the “most transparent and accountable administration in history,” and, once in office, introduced a number of policies and initiatives that increased the public’s capacity to observe and scrutinize the activities of their federal government. When government information reached the public outside of these official channels, however, the White House often reacted aggressively, especially when the information related to national security. The Obama Presidency Oral History provides wide-ranging discussion of the administration’s approach to government transparency, and illuminates the challenges and possibilities associated with public communications during an era of profound change in the American media environment. 

Attendees take notes during President Barack Obama's meeting with the National Security Council in the Situation Room of the White House, July 28, 2014.

These changes in the American media ecosystem were driven by technological, economic, and social forces. The rise and mass adoption of online social media platforms transformed political discourse and communications. Online publishing facilitated the proliferation of alternative and specialty news outlets. Magazines and newspapers struggled to monetize the digital distribution of their reporting, while advertising budgets contracted following the 2008 financial crisis, driving a wave of bankruptcies and the consolidation of local newspapers nationwide. The Obama 2008 presidential campaign embraced the opportunities these changes presented, and its use of social media and online tools for field organizing, fundraising, and communications are discussed on the Elections and Campaigns topic page

The White House press office, however, was institutionally focused on national newspapers and television news networks, so after Obama’s inauguration the administration worked to create a communications operation well-suited to the new media environment. The Obama White House maintained close contacts with leading national outlets, but in many respects, its approach to public communications differed from that of previous administrations. Compared to his predecessors, Obama participated in few question-and-answer sessions with groups of Washington reporters, instead preferring extended, sit-down interviews during which he could discuss issues in detail. To reach specific audiences or promote particular policies the White House also engaged with nontraditional outlets and personalities, as when Obama recorded an episode of the web series Between Two Ferns with comedian Zach Galifianakis to encourage young people to purchase health insurance through government exchanges. The administration also produced its own audio, video, and written content, which it distributed directly to the public through White House blogs, social media channels, and mailing lists. In their oral histories, White House press officers, reporters, and media executives speak widely about these innovations, describe the administration’s approach to conservative media, and reflect on the impact of changes in the media environment on presidential communications.  

Ellen Moran

White House Communications Director

Building the Obama administration's communications team and modernizing strategy
02:39
/ 02:39

Jennifer Palmieri

White House Communications Director

Improving White House-press relations and reducing antagonism in the Obama administration
02:54
/ 02:54

Tommy Vietor

Communications Official

Working with the press and building relationships during Obama's first two years
02:16
/ 02:16

Josh Earnest

White House Press Secretary

Handling Fox News and conservative media during the Obama administration
12:47
/ 12:47

Macon Phillips

Communications Official

Formulating the White House new media strategy during the Obama administration
04:41
/ 04:41

Gary Pruitt

President of the Associated Press

State of local journalism in the mid-2000s before the financial crisis
06:00
/ 06:00

Consistent with Obama’s campaign commitments to transparency and digital public engagement, one day after the 2008 general election, Obama’s transition office launched change.gov. The website allowed visitors to monitor transition activities, create petitions, and submit comments describing actions they hoped the incoming administration would take, which were compiled into a “Citizens Briefing Book” presented to Obama after his inauguration. On his first day in office, Obama continued along this line, launching his “Open Government Initiative,” and issuing presidential memoranda directing key officers to review, and improve, the transparency of executive-branch agency operations. The White House instantiated these commitments while implementing the American Recovery and Reinvestment Act, which involved spending hundreds of billions of dollars to stimulate economic growth in the aftermath of the 2008 financial crisis. The Recovery Accountability and Transparency Board supervised this spending to prevent waste, fraud, and abuse, and served as a model for future transparency and oversight efforts. Over the course of Obama’s two terms, the internet was central to the administration’s open government efforts. The administration launched or redesigned dozens of websites that allowed the public to access hundreds of thousands of government datasets, track federal spending, review ethics reports, and submit policy-related feedback and suggestions. In project interviews, narrators speak widely about these efforts, and discuss the administration’s commitment to open government across policy domains. 

Valerie Jarrett

Senior Advisor to the President

Goals of Change.gov and the Citizen's Briefing Book during the 2008 presidential transition
01:17
/ 01:17

Aneesh Chopra

US Chief Technology Officer

Implementation of open government and transparency initiatives in the Obama administration
04:34
/ 04:34

Vivek Kundra

US Chief Information Officer

Success in creating open and transparent government through data.gov and other initiatives
06:01
/ 06:01

Ronald Klain

Chief of Staff to the Vice President

Oversight of Recovery Act funds and its impact on distribution speed and transparency
01:48
/ 01:48

Cass Sunstein

Regulatory Policy Administrator

Discussion on the Smart Disclosure Initiative and its role in regulatory efficiency
02:56
/ 02:56

Doua Thor

Public Engagement Official and Advocate

WHIAAPI's role in enhancing federal data on Asian Americans, Native Hawaiians, and Pacific Islanders
03:02
/ 03:02

The boundaries of the administration’s commitment to transparency were often defined by issues related to classification and national security. In his first months in office, Obama faced difficult decisions about whether to release government records related to the actions of American intelligence agencies during the prosecution of the global war on terror under President George W. Bush. He decided to release four top-secret government memos related to the CIA’s interrogation of terrorist suspects, but blocked the publication of photographs that American personnel had taken of detainees. Explaining those decisions in a speech at the National Archives, Obama reiterated his general commitment to transparency, but emphasized that he would oppose any disclosures that might jeopardize national security, or endanger Americans. 

The elevator door closes on Secret Service, staff, and others departing from the Congressional Hispanic Caucus Institute's 32nd Annual Awards Gala dinner at the Walter E. Washington Convention Center in Washington, D.C. on September 16, 2009.

The question of whether unauthorized leaks and disclosures in fact jeopardized national security or endangered Americans dominated public debates about the administration’s commitment to transparency, and treatment of journalists. From the first months of the Obama presidency, the administration signaled that it would investigate and prosecute leaks, and ultimately charged more people for unauthorized disclosures under the Espionage Act than all previous administrations combined. Across the project archive, government officials, alongside subjects of investigations and prosecutions, share stories of major leaks, and reflect on the importance of limiting and deterring unauthorized disclosures, the impact of WikiLeaks' publication of diplomatic cables on the conduct of American diplomacy, the inclusion of investigative journalists in leak prosecutions, the government's secret obtainment of Associated Press phone records, and public criticism of the administration's approach to containing disclosures.

Chelsea Manning

Activist and Whistleblower

Unprecedented detainment for information leaked to press
02:41
/ 02:41

Gregory Craig

White House Counsel

Decision-making process on releasing the torture memos
04:35
/ 04:35

James Clapper

Director of National Intelligence

Briefing President Obama on the Edward Snowden leaks and intelligence community reforms
05:22
/ 05:22

Arturo Valenzuela

Foreign Policy Official

Impact of WikiLeaks on US diplomacy and relationships in Latin America
07:12
/ 07:12

James Risen

Investigative Journalist

Obama administration's continuation of prosecution for reporting, and the impact on free press
07:23
/ 07:23

Eric Holder

Attorney General

Handling press investigations and leak prosecutions during tenure as Attorney General
05:34
/ 05:34

The Obama Presidency Oral History’s coverage of issues related to transparency and media relations overlaps and intersects with several other topic areas in the collection, including Elections and Campaigns, the People’s House, and the East Wing